Laura Hussey, partner and creative director at London-based SomeOne writes about the influence of color in brand identity. Color is one of the most overlooked and underutilized piece of the brand puzzle, and for some reason, the power of color to convey mood and define a brand is often completely forgotten.
A study of the world’s top 100 brands (defined by brand value) saw 95% use only one or two colours. 33% of those top brands would like to think they own the colour blue, and 29% think red is their colour. It suddenly becomes irrelevant, it’s what you do with it that counts. Why be limited?
It’s a quick read and a good primer about color and how color relates to building a recognizable and memorable brand. I recommend it for those of you who are considering designing a logo for your business.