Once upon a time, before the we knew of of such things as .pdf, .jpg, InDesign or Illustrator, graphic design was an artistic discipline largely done by hand. All designers had to refer to a design manual to find the clear rules for safeguarding corporate or brand identities. Although design and identity guidelines continue to be published today, like everything else in the universe, they are now distributed digitally.
This month, Unit Editions releases Manuals 1: Design and Identity Guidelines – the first comprehensive study of corporate identity design manuals, and features 20 examples from the 1960s to early 1980s – the golden era of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel.
According to Sarah Schrauwen, in this interview on designbloom.com,
in the pre-digital era, manuals were used. literally. the pages were removed and placed under process cameras or PMT machines to make exact copies of typefaces, logos and graphic elements. the color swatches were used for referencing, and often actual-size templates were included.
All of the manuals have been lovingly photographed, and presented in a spacious and functional layout, allowing the observer to fully appreciate these wonderful examples of information design at its best. Manuals 1 is printed in Italy, conforming to the highest production standards.
Hardback with high gloss wrap