Here’s a pair of cycling jerseys I did for a local bike shop here in Ventura, CA. The idea was to do one retro jersey and one that had more of an event vibe going on. The Great Wave jersey was also intended it be kind of “ladies” version, but a lot of the guys liked that one as we. I picked the Hokusai image to sort of represent the seaside feel of Ventura as well as pay homage to one of my artists in the process. A colleague of mine pointed out the the retro jersey had the same colors as the ’55 Bel Air.
This was a project of which I was really excited to be a part. Being an avid cyclist for pretty much my whole life, it was really great to do a job that was rooted in something that I really love. The best part is that the jerseys were a success! The client sold out of them and ended up buying another design which he has yet to have printed. I’ll update as soon as I get one.