1. The Internet can Make Anyone a Good Graphic Designer
While it is true that you can find graphic design tips and endless tutorials and tricks online (for Adobe Photoshop, Illustrator, etc.), simply knowing your way around some design software does not make you a good designer. Gaining lots of experience, using some good old creativity, and even getting a degree are important for any designer hoping to create a professional website and/or brand.
2. There is no Difference between a Logo and a Brand
If you want to start visual marketing for your business, it is important to know the difference between a logo and a brand—not just for your sake but also for the designer’s. A logo is just the icon by which people recognize your business. But a brand includes a logo and so much more, such as color schemes, fonts, the appearance of your business card, letterhead, and website, etc. It’s the overall representation of your company—but it can also be as detailed as requiring specific sizes, measurements, and locations of all branding materials. Try Googling brand standards for a big company, and you’ll find some incredibly thorough brand standards. Then consider your business’ marketing strategy. Do you have good brand standards?
3. Graphic Design is Only Done on a Computer
This is absolutely not true. I took several graphic design classes while in college, and every project started with a sketchpad and pencil. The brainstorming stage should typically be done on paper and include dozens of formative ideas. Then, a few of these sketches should be fleshed out on quality paper for the client. After one or two ideas are agreed upon, the designer can move to a computer to start creating the design. Paper and pencil allow several possibilities to be explored quickly. The computer is for building designs of the best ideas.
4. Simple Designs Cost Less Time and Money
Just because a design appears simple doesn’t mean minimal thought or creativity went into it. When it comes to designing websites, it’s up to the designer to figure out how a website will flow—how one page leads to another and how menus are organized and displayed. If the designer can make a content-heavy website easy to view and navigate, then he has successfully done his job. But a lot of time and effort go into determining how things look and feel, even in clean and simple designs.
Don’t find yourself falling into these misconceptions. Graphic design is an art and excellence comes with a lot of practice. What misconceptions have you encountered about graphic design? Share with us in the comments section.